Parkside Media

Developing an easy to use content database system to feed a range of publishing websites, streamlining web maintenance and making it easy for the client to offer rich content to site visitors and for registered users to create their own rich media content.

Parkside Media publishes seven market-leading magazines in the automotive and technology sectors, a TV show (Dunlop Direzza Performance Car TV), and several events such as the Stil Vodka NZ Drifting Series and The Mill Liquorsave NZ Bikini Model Search. Some of these had existing websites but the sites were not regularly maintained due to inefficient technologies, and weren’t representative of the quality of the other media channels the company utilised. The publisher had ambitious plans to launch a suite of websites supporting its activities, in the process making video and its vast image library available, and to give some of the control to its customers by allowing them to generate their own content.

Endev solution:

Working with Darren Cottingham, the visionary Director of Online Media at Parkside who conceived the project, Endev were able to structure a solution that created one single website architecture, using the client’s preferred Plone content mangagement system, fed by a content database, and to present the content relevant to each magazine through nine unique web ‘skins’. Endev also developed an image and video upload function to make it easier for Parkside staff and website users to self-publish rich content without any technical help.


Endev’s solution means the different members of the Parkside Media publishing team can easily upload articles, images and video footage to the content database then choose to publish it seamlessly across one or more of the websites, radically improving the efficiency of the business and creating a far better online experience for its visitors.

Registered users can quickly and easily create blogs,upload video and images direct to the sites, and communicate with each other in forums and using private messages, turning the sites into genuinely collaborative online communities.

The development made it easy to add images and video. The Endev solution automatically resizes uploaded images to suit each different purpose and adds watermarking to ensure the images are protected. The team or users can upload video in several different formats and it will be automatically converted to a Flash format suitable for the websites. The Endev system will also automatically produce thumbnails of the first few frames so site visitors can get a sense of what they will experience before choosing play.

"I had a vision for what I wanted to create and it became clear that the Endev team were far and away the best people to make it happen. Endev has really helped us set the benchmark for online publishing in Australasia. This is a project everyone involved should be very proud of."
Darren Cottingham
Director of Online Media, Parkside Media

More info:

You can learn more about Parkside Media at

Find out more about the Parihaka project or about how Endev creates commercially successful web applications or phone us on (09) 360 0613 or use our contact us page.